← All notes
2026-04-02·4 min read
There's a difference between trending and worth talking about
Most 'trending topic' tools surface what's loud. The hard problem is finding what your specific audience hasn't heard yet.
This is a placeholder body for the post. In production, posts are loaded from your CMS or markdown files. The slug-based route is already wired - drop content in and you're done.
We write here about the strange in-between work of being a podcast host: research, prep, framing, and the choices that don't show up on the recording but shape every episode.
Written by Kostandin